When we examine the products we consume the most as a society, it becomes clear that the way the system must be designed in order to keep consumers coming back is to provide a constant turn over and progression of products. The heaviest consumption is that of food products, followed by clothing, beauty products, the latest technological advances, and other services.
This progression of products can be seen very clearly when we examine the fashion industries as we did in Part One: Media & Beauty Trends last week. For women in particular, the beauty industry has constructed an amazing scheme to keep us reaching for our wallets.